This Week On The Desk
User-curated playlists = 50% of streams 📰
Signings ✍🏾 - Montell Fish
Creative($) of the week 👩🏽🎨 - Teezo Touchdown
Links 🔗 - Daniel Caesar
User-curated playlists = 50% of streams
The UK’s CMA recently published their final report on the wider streaming industrial complex. Much of it will put you to sleep.
However, one important finding caught our eye.
According to the report, over “over 50% of all plays on Spotify were from user-created playlists. And another 10–20% were not from playlists at all; i.e. users seeking out music manually via search etc.” [1]
A stunning admission.
You can read the report in full here.
From the onset, we’ve argued that user-curated playlists are an integral part of Spotify’s DNA. User curated playlists (also referred to as listener playlists) are what gives Spotify an asymmetric advantage over competitors like Apple Music and Amazon, and the data supports this view.
Editorial only accounts for 5–10% of total streams while algotorial playlists (which many editorial playlists have turned into) only account for 10–20%.
The power of listener playlists remains unmatched.
Signings ✍
Montell Fish signs with WME
Montell Fish has signed with Caroline Yim & Stephen Schulcz of WME for NA, SA bookings.
Creative($) of the week 👩🏽🎨
Teezo Touchdown - Artist | Instagram
Links 🔗
WITH HIS MAJOR LABEL DEBUT, CAN DANIEL CAESAR REINVIGORATE R&B?
#WhoeverNeedsToHearThis
Never say never, because limits, like fears, are often just an illusion. - Michael Jordan
