Why are streams reported on a 24 hour delay?
This is a Spotify For Artists question that’s asked all the time, but is rarely answered.
This Week On The Desk
Why are streams reported on a 24 hour delay inside Spotify For Artists? 📰
Signings ✍🏾 - Skepta
Creative($) of the week 👩🏽🎨 - Alec & Alex Boateng
Links 🔗
Why are streams reported on a 24 hour delay inside Spotify For Artists?
This is a question that’s asked all the time, but is rarely answered.
As we know by now, when you release a record on Spotify the streams are reported “live” inside Spotify For Artists for the first seven days. Once the week is up, the reporting reverts to the standard 24 hour delay.
But, why?
Spotify reports streams inside Spotify For Artists (and the desktop client) on a 24 hour delay to detect and prevent streaming manipulation.
They call this filtering.
BTS’s “Butter” release was a great example of this strategy in action. When “Butter” was released, Spotify reduced its first day streams (which amounted to ~ 20M) by 50% based on their closely guarded formula.
According to industry insiders, only the first 10 plays of a track by each user on the platform are chart-eligible within each 24 hour period.
Signings ✍🏾
Skepta signs with Wasserman
Skepta has signed with Wasserman's Brent Smith & Max Braun for worldwide bookings.
Creative($) of the week 👩🏽🎨
Alec & Alex Boateng - Co-Presidents, O2O7 Def Jam UK | Instagram
Links 🔗
Pinkpantheress “Take Me Home”
Little Simz - NO THANK YOU
Kendrick Lamar “Count Me Out”
TikTok Is Driving Fewer Streams to Its Biggest Hits
#WhoeverNeedsToHearThis
I realized that you have to be honest. When you're being open, that's when people connect with you. You just have to be yourself. - Little Simz
